Honors tokyo 2017
A Guide to Getting Lost in Tokyo
A week ago, I had decided to pursue research about the influences of Japanese media, specifically anime culture, on younger generations. After having explored Japan for a few days, I’ve realized that this topic is way too broad, especially since there are so many forms of anime media. In addition to simply the anime shows, there’re cosplay events, which basically bring anime into real life, and there are also various products that are marketed relating to anime. Now, I’m interested in digging deeper into how anime merchandise is marketed, and to what demographics anime targets in Japan. In addition, I want to analyze how anime is used to market other products, such as when they are in advertisements, or in street art. Thanks to my check-in with Julie, I’ve managed to narrow down this vast topic, and I hope to later discover a more specific aspect of anime marketing and advertisements that I want to tackle. For now, I’m planning to visit Akihabara, the anime capital of Japan, and see what details catch my eye. 😊
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